Netball Australia fan survey delivers insights with potential to redefine engagement strategy

September 15, 2025

Karen Sweaney

Netball Australia has turned to digital engagement specialists Tradable Bits to help transform its understanding of fans, with a 2025 fan survey providing game-changing insights that are already shaping the sport’s commercial and community strategies.

Working with Tradable Bits, Netball Australia designed a campaign that attracted more than 4,000 completions, with close to 70% of those who viewed the campaign clicking through to take part.

Significantly, 42% of respondents were new to Netball Australia’s Customer Data Platform (CDP), highlighting the value of the initiative in broadening its direct relationship with fans.

The survey - promoted across league, club and player channels - offered participants the chance to win a year’s subscription to Kayo Sports, providing an incentive that resonated widely. Tradable Bits’ platform ensured data was captured in a structured way that could be integrated into Netball Australia’s wider digital ecosystem, enabling more precise segmentation of fans by habits, interests and behaviours.

Netball Australia went beyond traditional sport questions, with Tradable Bits helping to shape survey design that explored fans’ broader media and leisure preferences, cultural touchpoints and social causes they cared about. This approach revealed not just what content fans wanted on match day, but also how they engaged in their day-to-day lives - from streaming platforms like Spotify through to lifestyle choices.

The insights are already being applied across sponsorship, content and fan engagement strategies. Tradable Bits’ technology has made it possible for Netball Australia to identify segments of fans by depth of engagement and tailor communications accordingly. Sponsors now have clearer opportunities to connect with fans in ways that feel authentic and personalised, while the governing body has strengthened its ability to deliver year-round engagement outside of match day.

The project coincided with record-breaking momentum for the Suncorp Super Netball competition, which enjoyed its highest ever attendances in 2025, a sold-out Grand Final and expanding broadcast audiences. Tradable Bits’ platform has ensured that Netball Australia can capture and harness this growth in a structured, data-driven way as it looks ahead to the 2027 Netball World Cup in Sydney.

Tradable Bits noted that the success of the campaign demonstrated the power of combining strong incentives with multichannel promotion. Their partnership with Netball Australia has shown how sporting organisations can move beyond surface-level fan engagement into deeper insights that strengthen commercial value while creating richer experiences for fans themselves.

Click here to read Tradable Bits Blog on the survey.

Main image courtesy of Shutterstock.

About the author

Karen Sweaney

Co-founder and Editor, Australasian Leisure Management

Artist, geoscientist and specialist writer on the leisure industry, Karen Sweaney is Editor and co-founder of Australasian Leisure Management.

Based in Sydney, Australia, her specific areas of interest include the arts, entertainment, the environment, fitness, tourism and wellness.

She has degrees in Fine Arts from the University of Sydney and Geological Oceanography from UNSW.

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