MyVenue announces strategic and investment partnership with Greater Sum Ventures

May 7, 2025

Adelaide-based event venue point-of-sale (POS) leader MyVenue has announced that it has secured a partnership and majority investment by family office and growth equity firm, Greater Sum Ventures (GSV).

The partnership offers MyVenue additional capital and specialised resources to accelerate global growth and research initiatives, while also fuelling its in-house software development and leadership teams. In addition, MyVenue Chief Executive Tim Stollznow and the business’ experienced executives will continue to spearhead operations.

Founded in 2020, MyVenue’s fast POS solution powers billions of dollars in credit card transactions annually at more than 190 of the world’s most iconic and culturally significant sports and entertainment venues in the USA, including Dodger Stadium, Little Caesars Arena, Hard Rock Stadium and the Los Angeles Memorial Coliseum, host venue of the Los Angeles 2028 Olympics.

Explaining how GSV leverages its entrepreneurial roots and investing experience to supercharge game-changing technology companies, GSV Chief Executive and founder, Ross Croley explained “we’re impressed with MyVenue’s fast, scalable point-of-sale technology that’s improved guest experiences and helped venue operators maximize their sales revenue.

“With significant commercial momentum and a strong financial profile, MyVenue has exciting growth opportunities ahead.”

Stollznow went on to explain “as sports teams and event venues seek to enhance all facets of operations and profitability, MyVenue is delivering powerful solutions that provide greater versatility.

“This investment amplifies our ability to meet the market’s growing needs through advanced technology and support capabilities.

“We’re excited by GSV’s confidence and partnership as we extend our next-generation products to more venues globally.”

MyVenue’s comprehensive solution includes hardware agnostic POS, queue-busting technology like mobile ordering, self-service kiosk, and in-seat POS; an online suite catering portal, and an event-driven back office with realtime dashboards, reports, and inventory management.

The terms of the transaction were not disclosed.

Main image shows GSV Managing Director Ben New with and MyVenue's Tim Stollznow. Middle and lower images show MyVenue technology.

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