Cricket Australia partners with Partnerbrite to launch ad tech platform CrowdCatch

June 6, 2025

Cricket Australia has partnered with global technology company Partnerbrite to launch CrowdCatch - a next-gen ad tech platform aimed at transforming digital fan engagement.

CrowdCatch allows Cricket Australia’s commercial partners to tap into engaged audiences and seamlessly activate campaigns across top-performing digital channels, including Facebook, Instagram, YouTube, TikTok, and LinkedIn.

Partnerbrite was born out of the need to bridge the gap between traditional sponsorships and the new digital world. Headquartered in London and with offices in Melbourne and New York, the Partnerbrite platform is focused on bringing sponsorships into the real-world of marketing and gives brands the power to connect with millions of fans directly.

Partnerbrite’s industry-leading platform empowers some of the world’s biggest names in sports - including Tottenham Hotspur, Everton Football Club, AEG, Williams F1 and the San Francisco 49ers.

CrowdCatch has been developed to provide cricket’s partners with more targeted and data-driven marketing for their brands while maintaining fan data privacy and consent. The platform supports both new and long-standing partnerships, offering brands an agile service to connect with passionate cricket audiences.

Ed Sanders, Cricket Australia Chief Commercial Officer notes “we are proud to work with Partnerbrite to launch the CrowdCatch platform, which will help us transform the way we engage with partners and allow us to work closely with them on reaching their key audience objectives.

“The launch of the platform comes at a time of unprecedented digital momentum for the sport, following the standout success across recent marquee series including the record-breaking Women’s Ashes and Border-Gavaskar Trophy.”

Seb Lear, Partnerbrite Commercial Director APAC added “we're incredibly excited to partner with Cricket Australia to bring CrowdCatch to life. Cricket Australia have always been innovators in digital engagement, and this platform is a further advancement by enabling partners of Cricket to leverage CA’s rich 1st party audiences to run measurable full funnel marketing campaigns. It’s why Partnerbrite was established, and we believe it’s a game-changer for sports marketing.”

More information on Partnerbrite

Image. MCG. Credit: Cricket Australia

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